NorthernSpells is more than just a brand; it's a magical experience and a personal project. It began as a small initiative during my exchange year in Southampton, allowing me to experiment with product design, instant feedback, and social media while learning every step of the business. I quickly found my niche and audience, and the project rapidly gained momentum.

Built on themes of magic, witchiness, cute figures, and Japanese-inspired styles, NorthernSpells communicates and promotes through Instagram, maintaining a personal connection that allows customers to be part of the journey and shape the brand. This way, they don't just identify with the brand—they become part of it.

Today, NorthernSpells is expanding its product range and styles, reaching new eyes and hearts.

You can find all products available here: NorthernSpells
And see the profile that carries it all here: Instagram

NorthernSpells was awarded gold at the SRF-Kuben event in 2019.