Branding for the children’s marathon and activity week at Knarvikmila. Knarvikmila needed a way to engage younger audiences and make their event more appealing to children. The solution was to create mascots, Milius and Milla, who were introduced in a comic at the beginning of an activity book given to children before and during the event. The book included a variety of activities—physical, creative, and mental exercises.
The characters were also brought to life with their own song and dance, which I had the opportunity to choreograph (quite amazingly, I might add).