For their 140th anniversary, GC Rieber sought to renew their brand strategy and visual identity. The solution focused on their unique and emotional brand story. 140 years ago, the founders of GC Rieber were traveling to America in search of a better life when their ship sank, leading them to Bergen, where they built what we know today as GC Rieber. They were explorers then, and they remain so today, always looking for new horizons.

Project created with the team at Oktan, designed by Olav Iversen and Trine Sejrup.